Steve Trebing, R.Ph.

8129 West OP Ave
Kalamazoo, MI 49009
Ph: 269-998-4649
steve.trebing@forwardtraining.net
Steve Trebing

About Steve

  • More than forty years of pharmaceutical, consumer healthcare and diagnostics sales, marketing, training and leadership/management development and pharmacy experience
  • Developed and implemented business plans and directed teams through business and marketplace paradigm shifts
  • Developed new divisional positions and created performance objectives to meet business goals
  • Led people and directed teams in a variety of areas. Experience in managing/directing all marketing/sales and sales support functions; customer service, brand marketing, public relations, sales training, sales management development, project management, clinical education and market expansion
  • Demonstrated leadership; professional networking, strategy development, team management, facilitation skills

Experience


Registered / Licensed Pharmacist (40+ years)

Forward Training & Consulting, LLC (President / CEO: Established 2012)

OptiMed Heath Partners (VP, Business Development and Industry Relations)

Pharmaceutical Business (19 years)

The Upjohn Company / Pharmacia (Kalamazoo, MI, Peapack, NJ)

  • Pharmaceutical sales, sales management, marketing and training
  • Prescription products and Consumer Healthcare experience; marketing and professional sales

Diagnostics Business (12 years)

Pharmacia Diagnostics / Pfizer / Phadia / Thermo Fisher Scientific (Kalamazoo, MI)

  • Director, Marketing and Sales Support; Director, Training and Development; US Corporate Leadership Team
  • ImmunoCAP® Allergy blood test and EliA® Autoimmune testing; marketing, sales support, clinical education, training and development
  • 2015: Successfully obtained United States Trademark for “What-Why-How” Communication Model. This model is used to train health care professionals to effectively communicate with patients to improve adherence with use of medications and improve clinical outcomes.

Partnerships

  • Advanced Therapeutics (California)
  • Hycor Biomedical (Indianapolis)
  • OptiMed Health Partners (Kalamazoo)
  • Genemarkers, LLC (Kalamazoo)
  • Spiriplex Laboratory (Chicago)
  • NicOx Ophthalmic Diagnostics (Texas)
  • Aerocrine (North Carolina)
  • Airsonett (Sweden)
  • HomeJoy Home Care (Kalamazoo)
  • I-Rhythm Technologies (Lincolnshire, IL)
  • Consumer Health Information Corporation (McLean, Virginia)
  • LIFT Consulting (Chicago)
  • Sleep Care Supplies and Equipment (Kalamazoo)
  • Inspirotec, Inc. (Chicago)

Key business areas:

  • Business Strategy Development Consulting: Provide business strategy development, sales strategies and leadership development in a variety of healthcare, device, diagnostic and related businesses.

  • Business Networking and Partnerships: Successfully connected businesses and companies within my network for collaboration and partnerships within the Diagnostics-Therapeutics-Monitoring business models to drive comprehensive health care delivery approaches.

  • Sales Training (based on strategic business model): Develop specific sales training programs (from initial, first time sales training to advanced selling techniques), consult on training curriculum and implement and conduct programs for employees.

  • Training/Teaching in the area of medications and diseases: Based on pharmacist credentials, train/teach on medications, pharmacology, clinical diseases, specialty pharmaceuticals and patient medication adherence.

  • Other areas of consulting, personal development and coaching/mentoring: Customized employee development and leadership mentoring approaches. (“Forward Thinking Leadership Strategies”)

  • Specialty Pharmacy: Vice President, Business Development and Industry Relations, OptiMed Health Partners, Kalamazoo, MI